table_meeting

CareSet Target: Outpatient Therapy Volumes Case Study

Goal: Align marketing/sales resources

Scope: Assess size of physician panels by age of indication, historical therapy volumes, and referred therapy volumes over 6 years and across all settings.

Patient Panel Size:

target patient panel size graphic

target therapies

15% More Prescriber Targets Identified

Improved detail in physician profiles enables precise segmentation

physician

Between 2010-2015, Physician A saw 4,518 patients.  Of those, 26 received therapy from this physician, 848 patients have 3+ year old diagnosis, and 223 are newly diagnosed.

Insights:

  • CareSet expanded Targets by 15% with improved 100% Medicare Claims coverage
  • Claims capture allowed an accurate decile segmentation
  • Identified non-traditional specialty HCP’s
  • Patient cohorts accurately sized by age of diagnosis