Goal: Align marketing/sales resources
Scope: Assess size of physician panels by age of indication, historical therapy volumes, and referred therapy volumes over 6 years and across all settings.
Patient Panel Size:
15% More Prescriber Targets Identified
Improved detail in physician profiles enables precise segmentation
Between 2010-2015, Physician A saw 4,518 patients. Of those, 26 received therapy from this physician, 848 patients have 3+ year old diagnosis, and 223 are newly diagnosed.
- CareSet expanded Targets by 15% with improved 100% Medicare Claims coverage
- Claims capture allowed an accurate decile segmentation
- Identified non-traditional specialty HCP’s
- Patient cohorts accurately sized by age of diagnosis